Ep. 20. Fabienne Fredrickson
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[00:00:00] Fabienne: I noticed one day I had like five or six client calls in a row and I taught the exact same thing to all five clients. I'm like, Oh my God. I said the same things for five or six hours. When you can realize that your intellectual property is more important than your handholding, write that down. Everybody. Your intellectual property, your process, your, your framework, your methodology is more important than the handholding that you do with your clients.
[00:00:31] That's when everything changes.
[00:00:33] Most business owners and entrepreneurs are secretly sick of hustling, and if you are too, you're in the right place. Welcome to the Hustle Less Profit More podcast with me, Mickey Anderson, where we're revolutionizing success because you should have it all. Business success lasting. Freedom and fulfillment.
[00:00:57] Join me on this quest to uncover the keys to defining and achieving success on our terms so we can all hustle less and profit more.
[00:01:08] fabienne fredrickson is a beloved mentor to thousands of women in business as the founder of the leveraged business program fabienne has reverse engineered how she scaled her business to several million annually while remaining powerfully feminine.
[00:01:21] Her book, the leveraged business, how you can go from overwhelmed at six figures to seven figures and get your life back is the definitive roadmap, showing women how to increase their income and impact with heart. In this conversation, we chat all about bringing your authentic self into your business and how to leverage that authenticity to scale. I hope you enjoy this conversation.
[00:01:44] Mickey: I would love for the audience to know how you started this journey .
[00:01:48] Fabienne: Yeah. I just wanna start the story with the end. I'm not saying this for any other reason other than like, I never thought I would end up here. I literally never thought So. Multiple seven figures a year for 14 years. 14 to 16 weeks of vacation, a year unplugged.
[00:02:08] I a lot of time with my kids and my husband, so reverse engineer, like, let's go back to the beginning. I was in corporate, I was living a soul sucking existence. I had gotten what I thought was my great job, like my best job. I was selling ad space for Food and Wine Magazine, like I'm a huge foodie and I was like, Oh my God, this is not at all where I wanna spend the rest of my life.
[00:02:36] I took a, the great leap of faith and I left corporate and I opened up my own nutrition practice out of my teeny tiny, like 300 square foot apartment in midtown Manhattan. So this was 21 years ago. I know that sounds like a long time ago, but even back then, the rent was 1400 a month. This is like insane.
[00:03:03] I didn't have enough clients. I wasn't making enough to pay for my rent, let alone, you know, all the things. And I was floating my life and my business on credit card. And the credit card companies started calling and like , I'm not answering the phone. And um, and I had some clients, they were getting great results.
[00:03:24] They were really appreciating, but I had like four clients that wasn't gonna pay the bills long, long term. And I called my dad in the middle of the night and I said, I'm, I don't know what to do because I can't go back. I'm unemployable now. Can't, but I'm not making money. And, uh, in his philosophical way, he said, Fian is there.
[00:03:47] If there's anything that I know about you, is that when you want something and you want it badly enough, you're gonna do whatever it takes to make it happen. And you're not gonna be too proud. You're gonna hustle. And I said, Yeah. And so he said, Go figure out how to get clients. And I was like, Oh yeah.
[00:04:06] Somebody might say like, Duh. For me it was like, , all, all roads lead to a full practice. I gotta get good at client attraction. Long story, hopefully not too long. I tried a whole bunch of things that were free at the time cause that's all I could afford. And I, I, I left notice that there were some things that worked.
[00:04:32] And I would put it into this imaginary, this works box so I could do it again. But there was a whole bunch of stuff that didn't work either people were teaching things that were too masculine for me, like, you know, cutthroat sales, marketing, networking that just was like too formulaic, all this stuff. And I'm like, this is not working.
[00:04:53] I need a more feminine approach, otherwise I am not being myself. And. . I ended up creating a client attraction system for myself. Something that felt honest, true, that I didn't have to become, I didn't have to put this masculine mask on. Hey, listen, I love men. I love the masculine, Love it all day long. Okay?
[00:05:20] But I don't wanna be masculine and. I ended up filling my practice from that moment forward after I created my little client attraction system for myself, within eight months, other people started asking, including my clients, my nutrition clients at the time, How did you do that? And I'd say, Oh, you know, come, we'll have T.
[00:05:39] I'll teach you, do this, this, and this. And they'd get clients and the we'd talk again, do this, this, and this. This is what I did. And they said, I wanna hire. To teach me your client attraction system, and I'm like, Well, , I'm just, I teach nutrition, but I started getting really tired, Mickey, of teaching people how to make brown rice so it doesn't stick to the pan.
[00:06:05] And how, Listen, I love tofu, but I, it wasn't my thing to teach people how to make it taste good. I stopped doing that. I opened up a business coaching practice. and I'll skip forward to when I, I'm now married to the same guy I'm married to now, 20 plus years, and we have a baby and he says, um, can we talk about you not signing up anymore?
[00:06:36] Clients, we never see you.
[00:06:43] And I'm thinking, I know I'm made for more. I was making about 10 K a month consistently. I see other people making 20 k, 50 k, a hundred k a month. I'm like, What about me? And what I didn't realize is that what got you here? What got me here wasn't gonna get me there. So this whole idea of doing everything myself and, not following like a process to do less better was keeping me stuck and dependent on clients.
[00:07:20] And so I created a, a formula, it's in my book, The Leveraged Business. And it shows you, it doesn't matter if, if a person who's listening to this is not yet at 10 K a month consistently, the process will set you up if you start hearing about it and start implement it. Implementing it will set you up to start making 10 K a month consistently.
[00:07:40] And then so, and little did I know I, over the course of a just a few years, I found myself in 2008 at a million. A year in my business, 1,000,015 thousand was the exact number. And I'm happy to share everything today about how I got there. That's as the whole of the, all the eight steps are in, in my book, but you can ask me anything.
[00:08:07] And what I realized is there are a lot of people who think. , Well, one, I'll never get to 1,000,002. I certainly can't do that with little kids at home. I had two little kids at home and in 2009 I became pregnant with my third, I had another baby and then the business multiplied. And what I realized is there are too many women who are acting in a masculine way to be rewarded in society because that they think that's the way you grow business. But I have been beating the drum for just as long that you get to.
[00:08:41] Possible for a woman to, make that much. Even if you don't wanna make that much, you could make two 50 a year and have so much time off. You can make a half a million a year and have so much time off and. Great impact and change people's lives and, um, have a ridiculously high quality of life. And so this is what I've been teaching.
[00:09:02] Tens of thousands of women, I can't even believe I'm saying this. Tens of thousands of women for all this time.
[00:09:08] Mickey: I wanna start by saying how much I appreciate meeting people leverage their authenticity in their business who show up as themselves and own that person and make that the business model. But the thing that I love most about your example is a lot of people I've seen do this end up trading time for money because they, the business is dependent upon them because they are the business you are your.
[00:09:37] But your business doesn't run you. And I love that example because so many of us are striving to find that path from being the business and being run by our business to having a business that works for us. Yeah. You mentioned that what we do to get our first few clients or to get to that first level isn't necessarily what we do moving forward.
[00:09:57] And like cognitively, I know that I'm like, Yeah, of course. The way that I hustled to get those first 10 clients is not the way that I scale, but we end up in these patterns. Where we go back to the tried and true, but it worked. So I'm gonna do it again and we end up trading our time. And so I would love to know those first few steps you took to start leveraging your time better and moving into that next phase.
[00:10:22] Fabienne: Well, I think you just hit on it. There's a several things, and all of them are described in the leveraged business book. You can go from over one that's six figures to seven figures with your life back.
[00:10:33] The first thing is I realize that there is no such thing as a self-made. Hmm. Even if you don't, like, even if you're listening to this and you're like, Oh my God, this is so out of my reality. I just wanna make 35 k a year. I get that. There are things that you do in your business that produce results, like real results.
[00:10:56] The Pareto principle, the Pareto principle is the 80 20 rule where 20%. Of the marketing activities, and you're a marketing expert, right? So marketing activities, um, produce 80% of your. 20%. Let's just like focus on that. 20% of the things that you're doing produce 80% of your results, but then you've got 80% of the things you're doing that are producing like 20% of the results at best.
[00:11:26] So just being able to get clear on, uh, what am I, how am I using my time? So one of the chapters is Leverage your Time. What if I was able to recognize. , which activities are giving back, uh, 20% of results versus which activities are bringing back 80% of results stop doing the 20%, double down, triple down, quadruple down on the activities that bring 80% of results.
[00:11:59] This is one of the things we teach. One of the first things we teach in our program is like, stop doing this, start doing that. And by the way, it's not the same for every. , everybody's wired differently. We give our members assessments so that they can understand how they're wired to take the actions that will produce the 80%.
[00:12:21] So first there's that, and once you understand that, you can then also look at where are the things that you are, How do I say this politely? There are things that everybody. , that is a misuse of the time. , but they feel they should, I think especially in the US we are told to have a well rounded education to get really good at the things we're not good at.
[00:12:52] And I don't believe in that. I think that we should strengthen our strengths and delegate our weaknesses and so, this also leads to leveraging your time even further by leveraging a team chapter one of the book, Leverage Your Team, all the things that you're doing that you are. You can do, but frankly, somebody can do better.
[00:13:19] And the things that you do that you , hate, and you're terrible at it, but you feel like you're just supposed to, especially because in the beginning you didn't have much money, You had more time than money, so you did it yourself. If you were to give up that those things and give them to a team, that would even just like a part-time, five hours a week, five hours a month, person.
[00:13:43] You can give back, you can gain back all those hours to then focus on the 80% results by 20%. So leveraging your time, leveraging your marketing activities to only focus on what really works based on how you're really wired, , and leveraging a team. Once you have those things in place, what happens, Mike, is you have all this.
[00:14:11] and you have all this strategy, meaning I need to work on this rather than that, and you can end up working so much less in your business. I call it do less better. Mm-hmm. , but the ultimate leverage. Right. so that means that your work doesn't spill over into the evenings.
[00:14:31] You don't put the kids in the bathtub with a little tiny bit of water and sit on the closed toilet with your laptop and say, One more email and mommy will be right there. You don't have to do that because you are working less. You're delegating more. You're not working on evenings, on weekends, finally we're able to go away on vacations, but even a few years ago, there are women who wouldn't go on vacation or at least not without their laptop and say, Well, you know, isn't it great? Like I can bring my laptop to the beach, but then the kids are asking you to.
[00:15:04] Build sandcastles with them and help them with their floaties. And you're like, Uh, well, one more thing. I'm gonna be on the conference call. Right? So all of those things don't have to happen anymore because you've leveraged your time, you've leveraged your team, and once you have a team in place, you can leverage your business model.
[00:15:21] And the way you leverage your business model is to go from one to one, to one to many. And the way to do that is to leverage your intellectual. That's what got me to 10 K a month consistently
[00:15:38] Mickey: The moment you set it, that word should, I felt a weight on my shoulders and I, I can guarantee others felt that way too, because should is a dangerous word.
[00:15:50] Mm-hmm. that a lot of us get caught up in the shoulds, both guilts ridden because we're not with our family, but also guilt ridden because we love our business and love our job and want to find a way that we can do both. But it almost feels like society has set us up to not do that. I'd love to ask you about how you overcame the word should and whether or not you even still feel anything when that word is spoken.
[00:16:17] Fabienne: I really rarely respond to should. And I've been at this for a while and I'm a bit of a rebel . I love it. Right. So I don't want anybody to tell me what to do. With whom? When I wanna do what I wanna do, how I wanna do it, and yes, I could be making well into the eight figures, but I've chose to live a ridiculously high quality of life while being very, Two hundreds of my clients, like I've found, I've leveraged a system so that they're never more than six days away from me usually, except for when we take vacations, right?
[00:17:00] They and I, they're, they are fully support in all of that, but I don't feel like I should do anything just because somebody says that I need four Lamborghini, that's not my value. So it goes back to, and people ask me all the time, Why did you name your company Bold Heart? And I said, For several reasons.
[00:17:24] The first one is, To overcome shoulding all over yourself, right? Yes. The thing is that I really believe in taking your ear to your heart and listening hard. The things you are passionate about are not random. They are your values. We have been socialized, men. To not listen to the things we are passionate about, not really give value to our values.
[00:17:58] I value freedom. I value being a catalyst and my freedom at the same level, I value connection and love even with my clients. And I started thinking if I value being a catalyst, and freedom at the same time. Why do I have to do it like other people? Why do I have to be chained to a business model, to a way to market, to a way to sell, to a way to be with my team, to a way to do business that doesn't align with my values?
[00:18:31] So I took my ear to my heart and I listened hard. And then the bold piece is about being unapologetic, about boldly going after what you. , And I'll tell you this, it didn't always make sense to others, but in my heart of hearts, I'd already bridged the where I was to where I wanted to be in my heart, in my soul.
[00:18:59] And so every, you know, people on the outside would say, You should not do that. And I'm thinking, You, you underestimate. I have mapped this out strategically in so many ways, and so when we say, Oh, but I should do this and I should do that, just remember me and bold heart. Remember, put your ear to your heart and listen hard.
[00:19:28] What will make me happy? Literally, nobody talks about happiness in business. Yes, I'm talking about getting to seven figures, but with your life back. What is it that will make you happy? And one of the things that I teach in the leverage your lifestyle activator, for our clients who are on track to make multiple six and seven figures, is you are all looking for the million dollar a year lifestyle.
[00:19:55] And honestly, 80% of it you can have. Mm. It is a huge shocker. We play the billionaire game, the Millionaire game. You know, let's, let's map out what a million dollar or billion dollar business would look like if the caveat is that you still have to work, but you get to work on what you want, when you want, et cetera.
[00:20:17] And I have people write a hundred things. I'm giving you a part of my program now. I'm, um, I, I a hundred things down. Tell me what your life, your day, everything would look like. What does your home look like? What does your office look like? If you have an office, where do you live? How do you use every minute of the day?
[00:20:38] What do you eat? Everything that they say is something they can have. , but they're waiting. They should do it when they have a million dollar business. And I'll tell you this, when you give yourself permission because the permission train isn't coming, you have to give yourself permission to live it that way now.
[00:21:02] So when you can leverage your team time systems, business model, intellectual property, and you can leverage your lifestyle, the things you're passionate about, your downtime, more time to be blissed out. For me, that's an ideal life and I don't think that many people, I mean other than the people who are working with us, right?
[00:21:31] Not that many people are aware enough to think, no judgment open enough, or have been exposed to. This enough to think that they can actually have it all, Not have it all the four Lamborghinis, but have it all, whatever all means to you. For me, I'm my husband and I moved to Paris with our three kids. This was part of having it all, which bought a house in prove.
[00:21:59] Again, I am not saying this for any other reason, that I listened hard to my heart and this is what I wanted. I gave up a lot of things because I realized that was somebody else's should. I didn't need all that extra stuff. What I wanted was a really high quality of life. Somebody else may just wanna travel around the world, single.
[00:22:21] Maybe somebody wants to live in a, in a treehouse in, in Costa Rica, maybe making a million, maybe not somebody else may just wanna stay in Columbus, Ohio, but have the time to go teach Sunday school and be with their four or five. . There is no reason to should on yourself.
[00:22:49] Mickey: I know that leveraging your uniqueness, your personality, but also your femininity is one of the ways that you started to grow your business and market your business.
[00:22:57] And we're not taught a lot of feminine tactics. We're even just how to embrace our own femininity. It's normally cover yourself up, , right? Hide, Uh, , I would love to know how you tapped into your femininity to start both growing your business and attracting new clients.
[00:23:17] Fabienne: So I'll start with the, the opposite, which was I was following whatever was being touched and it was, you sell in a certain way, you'll mark it in a certain way, you go for the jugular.
[00:23:31] Get them to say yes seven times, all that jazz. It never made me feel comfortable. I remember back, even back in my nutrition days, I would talk about all the things, and then when it was time they, they'd say, You know, tell me more about your program. I was like, I became of different words and, and, and it never felt right.
[00:23:51] It never felt natural, intuitive. I was in all the, what I'll call the bro masterminds. Everybody you can think of. I've probably been in their masterminds. Let's, let's be honest. With ourselves and say that over the last 5,000 plus years, everything masculine in our society is rewarded. And that means if you, And so I'm just gonna talk about energy. Mm-hmm. , I'm not gonna talk about male, female, not gonna talk about gender, because there are some people who are more, masculine and feminine, whatever their gender.
[00:24:29] I'm just gonna talk about energy. So feminine energy, masculine energy. Think about it like yin and yang. Masculine energy is an energy. Doing, action. It's a solo energy. It's a movement energy. It's a go, go, go busy. That is what's rewarded in our society. If somebody is sitting, sometimes we think of them. Lazy, or sometimes we get rewarded.
[00:25:05] I have a, an old neighbor of whom I love, but she would say, Oh, f yeah. And she had this perception that I was so busy. She's like, You're so busy all the time. And that was supposed to be a compliment. The, the feminine energy.
[00:25:19] Conversely, so this is a pushing energy, right? And the feminine energy is an energy of being, it's an energy. Attracting versus pushing. It's a feminine energy of, allowing intuiting, nurturing, collaboration, love. , it's, uh, dark energy, and I don't mean like dark like bad, where the masculine energy is the sun.
[00:25:53] This is a rest energy. Just think about how our bodies are different. That's all. I'll go with that. But there's, And so I realize that there is an imbalance, of masculine energy, at least in. . I don't really have to tell too many women who've been in corporate . Yep. That there is that.
[00:26:12] But if you think about the way that nature works, so right here, outside my window, you see a big tree, Big, uh, plane. Tree. If we were to no longer have nighttime, And just sun. 24 hours a day, 365. What would happen to that tree or any vegetation, vegetables, fruits, they would fry in the sun. Conversely, if it was always nighttime, feminine energy, there would be no sun to grow anything.
[00:26:41] And we would have no trees, no vegetation, fruits, whatever. And I realized that everything that works in nature is a combination. Of yin and young, masculine and feminine energy, everything. And if there are parts of our world that feel out of balance, it's because there's too much of one energy naturally.
[00:27:06] When we think about this, we are like, Oh yes. So whether or not you can do something about the outside world, you can do something about your inside world. You can do something about your business. And if you can have a combination of intuitive and. Pulling in and being energy just as much as push, go, act, hustle, make happen.
[00:27:36] You'll notice that you get the benefits of both the hustle. So I call it pray and move your feet. The pray. I'm not saying like pray, like walk into a church or whatever, but, but intend, use the subconscious mind. Look at your beliefs. Your intentions, your visions, your attraction factors.
[00:27:58] There's the prey, right? This is it. And then move your feet. Let's make it happen. You're not gonna sit on your cell phone and goes, bring me the money, but I won't get up and do anything. You're gonna go and you're gonna mark it. You're gonna write that copy, you're gonna launch that thing, you're gonna go to that networking group, You're gonna step up on that stage.
[00:28:17] You're gonna do that podcast, that webinar, that thing. But I see too many people go erroneously into the overdoing. And I can't tell you how many women come to me and they're making 1 25, 1 50, and they're like, Yeah, I'm. , you make 150,000 a year and you're done, you're gonna cash out. Like you're gonna not even cash out.
[00:28:43] You're just gonna close your business. I can't keep up this pace of working more, in my own business than I would ever agree to work for somebody else, get paid less and just feel completely burnt out. And I said, Yeah, well, you're just working on fumes. You're just doing the masculine energy thing and I'll say, Give me a chance.
[00:29:08] Let me show you how to do it with the feminine energy too. And where we start implementing the money magnetism, the authenticity, the being surrounded by a community of other dozens, if not hundreds of women. And when you're in that community and you start, I call it the popcorn effect, when you start seeing There's a woman that got to a million, you're like, Whoa, what just happened?
[00:29:37] I know that's why we're supposed to be here, but it actually just happened. and not every pops and every, everybody pops at the same time. Pop, this one gets to 10 K a month for the first time. Pop 50 k, pop 75, and you're in this community of women and you're like, Oh my God. and it's a culture of a rising tide lifts all boats.
[00:30:02] Ooh. And there's no competition. It's like that nurturing collaboration, take care of each other. It's like we're playing a game, like playing Monopoly, but instead of having one person win, we want all of us to win When a woman in business is in that type of energy. There's instruction and strategy for the hustle as well.
[00:30:25] She's not depleted. She takes the downtime when she learns how to schedule feminine and masculine energy throughout the day. We have time to say, um, to the world.
[00:30:37] Stop. I am. I'm gonna be right here. I'm giving my kids a bath and I am going to be present. She has time to take Fridays as her spa day without feeling guilty. She has time to go make the cookies or drive. the whatever, go for a walk with her friends or go paint knowing that an oil amp that gets fed can shine.
[00:31:06] But if we're going on masculine energy all the time, that oil amp, there's nothing left to shine. And that's why a lot of these women will. I can't, I'm thrown in the towel. And I'll say, you're in the top 5% of business owners of all the world and of out of just women, like you're probably in the 0.1%.
[00:31:30] Don't throw in the towel. Just follow the leverage process. And that's how they multiply. Very quickly. Usually within three, three years, three to five years. I know it sounds like a long time, but most people by then would've thrown, You can get a, you can get to a million within 30 to five years. . You just need the right recipe and the be in the right kitchen with the right mentors, right chefs.
[00:31:55] Mickey: It feels really easy for me to conceptualize what masculine energy is when it comes to doing and working in my business, even in marketing, right? It's the FOMO campaigns, the launch campaigns, the doing. But when I think of the feminine energy and the way that I would use that in my business, it almost feels like inaction, like , right?
[00:32:14] Like, it's very hard to comprehend what that could look like. For someone like me who. everything. I'm a doer. But I also know that I do have a lot of feminine energy to bring to the table.
[00:32:25] I just don't know where to put it or how to start even tapping into it. If you were to give one piece of advice or one way to start, one thing to do or maybe stop doing, what would that be?
[00:32:36] Fabienne: Yeah. Yeah. Understand, how the world really works. Hmm. We have been told that the world gives you results simply by your actions, but your actions come.
[00:32:52] I'm gonna go like into, I'm just gonna go to what I'm going with you. Let's go. Yeah. This is the thing that I teach that creates. Like our clients have collectively make tens of millions of dollars a year collectively. Okay. And it's because they do the masculine and the feminine. So the masculine is very easy.
[00:33:09] It's the strategy, it's the lunches, it's the copy, it's all the things that you're really good at. Where they miss is that they're working too hard. It's like this hard working ethic. I don't get results. Not working hard, but working hard means usually one to one handholding, and it's this whole, if I don't work, I don't get paid.
[00:33:33] Stop. Let's go to how the world really works, is what you're, what you believe and what you expect, and what your self image is, meaning how you see your. in the theater of your mind, how you think about, I'm gonna use a triggering word, rich, right? Yeah. Rich and successful people. All of the beliefs, all the subconscious programming is what actually gets you to take action.
[00:34:07] I'll say this. The opposite of doing is being Mm. And one of the things that I teach all of our women entrepreneurs is that you've gotta be the thing first. Now I know people are like, be, do, have, but most people don't understand what that actually means.
[00:34:26] Yeah. The be part is to be worthy of it and bringing that word back, be worthy. Be deserving of it. Be vibrationally in alignment with the thing that you say that you want. I know this is gonna sound woo woo until you get to a million and you tell me it doesn't work, right? So let's go woo woo for a while, and actually let's not call it woo woo, let's call it, It's like the way the world actually works.
[00:34:55] Yeah. So if you look at science, if you look at meta. Quantum physics. Hey, if you would just wanna call it the law of attraction. Everything states that like attracts like what you put your attention on repeatedly is what you attract. So you can go and do all your stuff over here and you and I know plenty of people who are marketing until they're blue in the face and they cannot create results.
[00:35:26] So I'm not saying. Strategy and action don't work. They do. You need them, but that can't be the only thing. If you don't think you're worthy of 10 K a month, if you don't believe that your clients will ever get results, if you're not there, holding their hand the whole way. If you don't believe that you can have 300 clients, if you don't believe that, you can make a half a million with 14 to 16.
[00:35:50] All that inner stuff make you, We gotta work on the being deserving of it, being worthy of it being the person first. Because the person you are now, whether I'm talking to you or somebody who is listening, the person you are now on the inside is not the person who will reach your next big goal. I know that's hard to hear, but it's the same thing for me.
[00:36:16] Right. So, One of the things that we do in, the Bold Heart business program is we create, I put people on the Fen stretcher, Okay. And I go three to five years. Where do you wanna be? If nothing is not available to you, if you were to flip through the catalog of experiences of life, what do you wanna choose?
[00:36:42] Okay. And then we invest. All the reasons why they think they can't happen. Yeah, I don't believe I can, or I'm afraid they will criticize me. I'm afraid of the trolls. I'm afraid of whatever. I'm afraid of taxes of all the things, and that's where we get to work. On your being, receiving, allowing, Yeah. When you have all of that.
[00:37:11] So, if you ever go to bold heart.com, you'll see that we have a mindset, first methodology. Cause I can give you the whole formula for a million. In fact, it's in. I can give you the whole script on how to close the sale 96% of the time. I can give you the whole thing, 23 steps to an intro evening talk that sells the whole formula, all the formulas.
[00:37:42] It won't work unless, yeah, you see yourself as that person who closes from the stage. You see yourself as the person who can make that and. I don't give anybody the formula until we addressed the mindset. So tomorrow I'm teaching all my folks, all my lovely ladies who are, on track to get to 10 K a month.
[00:38:09] I am teaching them how to get there. But first we're going to work on the mindset. First, I'm gonna say, what are the fears? What are the beliefs? When I tell you we're gonna do. I'm not gonna teach them the formula until we clear all that subconscious stuff, because that's the being, and then we go into action first.
[00:38:32] This. Then that and any program, if somebody's listening here, any, if you've ever been in a coaching program or if you've ever been, you've read a book, or if you've ever whatever, and it didn't work, it's because they just told you the strategy. They just gave you the masculine energy. It's not gonna work unless you have the feminine energy of being as well.
[00:38:51] Mickey: Yeah. So tell me if I'm right. So this is the way that I've interpreted into my own words. It sounds like the masculine energy is the stuff we do outside of ourselves. Exactly. Whereas the feminine is the stuff or the being within ourselves. Yes, I got it.
[00:39:05] Fabienne: That's exactly right.
[00:39:07] And you will not create new results unless you're being shifts. Mm. So anything that hasn't worked in the past, and you're, and you may have said to yourself, Oh, maybe that's not for me. That's not true. You just haven't worked on making shift the being in alignment in vibrational energy, in vibrational alignment with the thing.
[00:39:35] You just ha you haven't set yourself up to be receptive to Right. The, the feminine. receiving energy, and if you can't receive, you won't get it. You see people doing it all the time. Women who sabotage themselves all the time. Now I see it, you know?
[00:39:56] I've seen it for like 20 years. Oh, yep. Yep. I just talked to a, a woman, the other, she's like, Oh, no, no, no, but that won't happen. I'm like, Okay, whatever you want. Give you 15 minutes and I'll turn this around and then you can receive. You can become, be, you can become the person who will be receptive and stop sabotaging all the things that you said that you want to attract in your life.
[00:40:21] Mickey: It's funny because I can picture myself, like my past self even, and recognize those moments where I had the opportunity shift, but I didn't. Yeah. And the results showed. And then those times when I did make the. and being able to see that connection is, is really profound.
[00:40:36] Fabienne: Everybody does.
[00:40:37] There's not a single human and there's no shame in this. It's just an awareness thing. If we don't understand, it's like, again, like if I give you, if I give you the board game Monopoly or any board game shoots and ladders or whatever, but I don't give you the instructions and nobody can tell you how to play.
[00:40:56] You're like, Okay, what do I do with the little red houses? What do I do with this jail thing? Monopoly, right? Mm-hmm. , you don't know how to, but once you get the instructions to the game of life and the instructions to how to get to 10 k a month or a hundred k a month, when you have both, there's nothing you can do.
[00:41:15] And then when you have a community of other women who say, I've got your back, Pop, pop, pop, pop, this, Women need oxytocin too. This is the thing that you don't get, um, in a lot of the other groups. . Um, we, we, we thrive when we can talk with other women. We thrive when we can share with when the bonding hormone, oxytocin, the one that we get from birth or nursing, or just a hug with somebody that feeds us and gives us the confidence to go working, on the thing that we want.
[00:41:50] And when we've got dozens of people behind us saying, I see you go for it. There's nothing you can't do. Mm. When that woman has that, there's nothing she can't do.
[00:42:08] Mickey: It's almost like sometimes we have the belief in ourselves, but we're lacking that. That community, those people who truly believe in us and see us for who we are.
[00:42:17] And then sometimes it's the opposite where you have people on the outside rooting for you but you don't have it inside. Mm-hmm. and it like, now I can so visually picture how important it is to have both, to have that belief in yourself, but also have those people who are on your team, who've got your back,
[00:42:33] Fabienne: The minute that something doesn't go well, somebody's trying to talk us out of our dreams. Now we know we're unemployable. We know we cannot go back and work for somebody else. And it's almost as if it, you know, the crab analogy? The, the crabs in the bucket? Yes. Like the minute you try to crawl out, then all the crabs bring you down.
[00:42:56] Mm. This is why I believe that we need to be in intentional communities versus convenient or accidental communities. The intentional community is where you as a woman, as an ambitious, healthy ambition, um, need to be around other. Because it's like go, go.
[00:43:26] Oh, wow. And, and how did you do that? Can you share this script for that? But here's the book I read. Oh my God, listen to this Audible. Oh wow. Wow. Did you see this Abraham? And you're all sharing stuff versus a community is like, Oh, you know, maybe you should just stay home with the kids.
[00:43:47] Mickey: The phrase that I hear the most is always, I just dunno how you do it all.
[00:43:52] And it has this trigger, it's like, because I'm not doing it all, and so it makes me immediately question like, But I'm not doing it all. I should be doing it all. Oh no. And it's exactly that.
[00:44:02] Fabienne: But other women in business are not saying that. Yeah, they're, they know that it's never a hundred percent. . Listen, I, I, I teach the whole gamut.
[00:44:14] I'm teach I'm, I'm even teaching women who make a lot more and all I know. is that there's never a point at which it's a hundred percent great. People are like, Oh, when I get to a million and you would, it'll be great. No, you still have problems. You'll still have a teenager who talks back to you or a team member who leaves or, whatever it is. A person who's, using Brene Brown's, words, when they're in the arena with you, they do not criticize you. They will champion you. They will put the mirror up to you so you can see, and they will give you a soft place to land when you need it most, but not for too long.
[00:45:01] Cause then they'll tell you, Dust yourself up, try again. Let's go, let's go, let's go, Let's go. So yeah, we need that. And what I have found conversely is that isolation breathes self doubt. There's two days from the time you have an idea. If you don't take action, the likelihood is. 48 hours. It's called the law of diminishing intent.
[00:45:33] You'll never do it. And when we are sitting at our desk, whether that desk is in the extra bedroom at an office space or the kitchen table, and we have this divine download or this idea, or we read and or somebody says something, we're like, Oh my God, maybe, maybe I could do this. If you're not in a community of other well wishing, loving women who want your success as much as you want theirs or yours, you will likely talk yourself out of it within 48 hours.
[00:46:14] The masculine energy is not like that. It's a solo energy. It's a go, go, go, go, go. Energy. When you can verbalize your idea to dozens of other women who are also on track to 50 k, a hundred k a month, and you say, This is my idea.
[00:46:29] Who's gonna hold me accountable? Who's gonna show up with me every day? Who's gonna show who, how, how, how can we do this together? How can you keep me on. , unless you have that within the first 48 hours. I don't need to say the rest of the sentence cuz you know the answer.
[00:46:46] Mickey: Most of the time when, at least for me, when I come up with an idea, the immediate question is who thinks this is a good idea?
[00:46:52] But I like that you change that and you come to the table with those supportive women and instead of asking whether or not you have a good idea, you're asking for people to hold you accountable to doing it because you trust. when you're with other women like that.
[00:47:04] Fabienne: Mm-hmm. , I can tell you a story about Molly, um, who co showed up.
[00:47:08] Uh, she's been in the program for two years. She showed up a couple weeks ago. Oh no. And it was more like four weeks ago. Um, and she said, Yeah, so I just invested in this big thing, so cash flow is low. I was like, Molly, let's, let's go. Let's focus on money magnetism and I, there's this program within my program they get for free and.
[00:47:31] Go ahead, Molly. Go do the money magnet club. And she's like, Yeah, and by the way, who's gonna, who wants to do it with me? I'm like, Yeah, everybody, Come on, Let's, let's start a thing. Let's start a Zoom. Four or five weeks later, Molly, this short period of time she made 120,000. Go, Molly. Yes. Go Molly. She wouldn't, she said, Nope, I wouldn't have done it on my own.
[00:47:55] Nope, nope, nope, nope, nope. Wouldn't have hold, held myself accountable. Wouldn't have done it. . It's just the power of the community you know, for most of us, I'm, I'm not gonna go to the gym or for a walk by myself, but I'll go with you. Can we chat? Let's go together. I won't read that book, but if, if I'm in a book club with you, I might.
[00:48:15] Mickey: It's so easy to jump into the business models and the scale models and the tactics, but I think more than ever, we need to be reminded that it's not necessarily always about the doing the tactics, the things, but it's about us showing up as us
[00:48:29] Fabienne: where most people fall, shorts, they think it's all about the doing and not about the being.
[00:48:34] Mickey: Amazing. Fabian for the amazing people who are listening who want to connect with you and learn more work, and they find you,
[00:48:40] Fabienne: Oh well, you can go to bold heart. Dot [email protected], you can get my book, The leverage, the Leverage business. Yes. Yeah. I mean, I honestly must read whether you're at 10 k yet a month or not must raise, that's available on the home page.
[00:48:55] You can also get it on Amazon, but you get all the bonuses on goodies when you go to bold heart.com. You can follow me on, all the things that I am bold heart and I'll say. If you're interested in the conversation about feminine, there is a mini documentary, Nine Minutes on Bold heart.com/programs.
[00:49:21] That for most women who have healthy ambition but have felt alone. And have felt. Isolated and have self doubted, watching that brought tears to their eyes and gave them immense confidence.
[00:49:36] So go watch the Bold Heart, um, mini documentary on the programs page of the website.
[00:49:41] Mickey: I will link it in the description. Oh my goodness. What an incredible conversation.
[00:49:45] Amazing. Thank you so, so much
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