The Book Launch Campaign

Drive Pre-Orders & Book Sales With Your Content Marketing

Connecting the dots between your content and book sales.


Grow Your List

Generate awareness and build a pipeline of ideal readers.

Boost Pre-Orders

Because a great book launch starts before the book hits the shelves.

Maximize Book Sales

Leverage plug-and-play content that drives book sales and bulk orders. 

You spent so much time, energy, and money crafting a must-read.

But writing a book and marketing it are two very different things.

Your must-read deserves to be well read.

"Mickey is hands down the best thing to happen to our business. She is absolutely amazing at what she does and she gets shit done. She over delivers in every possible way."

Alix Roy-Couvillon
Co-Owner, Primal Mobility

Great book launches start before the book hits the shelves

The 90-days pre-book launch is key in generating awareness, growing your list, and maximizing pre-orders.

Frustrated | Hey Mickey Anderson

And just because your book hits the shelves doesn't mean it will sell.

Maximizing the 90 days post-launch is key in driving sales, generating reviews, and earning that coveted bestseller label.

You signed up to be an author...

Not a marketer 

And that's why I created

Get your book in the hands of more readers!

Every author knows that they have to be the primary advocate and promoter of their book.

But that doesn't mean you should do it alone!

  • Choose the right platforms for the promotion
  • Build a pipeline of ideal readers
  • Ditch the stress of figuring out what to post, and
  • Sell more books.

"I really appreciated how professional and responsive Mickey was in the whole process. In my line of work it is difficult to work on my business, as client files come first, and Mickey made sure to follow up with me the right amount, and was very responsive and present to my needs making it a very seamless workflow. The work itself was also impeccable."

Elena Favaro Viana, EFV Legal Professional Corporation

Professional Book Launch Strategy & Marketing

DigitalMarketer Certified Partner

DigitalMarketer Certified Partner

DigitalMarketer Certified Marketing Strategist

Certified Marketing Strategist

DigitalMarketer Certified Content Specialist

Certified Content Marketing Specialist

Chess Piece | Hey Mickey Anderson

$7 Million In Client Revenue Generated In 2022

The Professional | Hey Mickey Anderson

I'm the one the agencies call in for their big campaigns.

I have over 10 years of experience creating and leading campaigns that generate over 6 and 7 figures in profits without paid ads. I've doubled and tripped growth for businesses using this exact strategy.

"Working with Mickey has fundamentally changed my business. She takes the time to make sure she is always writing in my voice and understands how to reach my target clients. I recommend her services to all busy professional services firms who want a stress-free way to outsource marketing and communications."

Cas Tyagi, CPA
Founder, Tyagi Group APC

How Does A Book Launch Campaign Work?

1. Strategy

Without a strategy, you're throwing spaghetti on the wall to see what sticks.

We'll create a custom launch strategy to target your ideal readers, drive pre-orders and maximize book sales.

2. Pre-Launch

Without an audience of ideal readers, it's hard to sell any books.

We begin building and warming up your pipeline of ideal readers immediately after your publishing date is set. 

3. Post-Launch

It's not really a must-read if no one reads it.

We create evergreen website content that transforms ideal readers into raving fans, leveraging email & social media for maximum reach.


Is A Book Launch Campaign Right For You?

This IS for you if: 

  • You just set your publishing date
  • You know your ideal reader 
  • You've nailed your core message and promise
  • You have a website with a blog (no prior content/blog posts necessary)
  • You have an email marketing platform (ex. Mailchimp, MailerLite, ActiveCampaign)

A Few Of Our Book Launch Campaigns Include

The Book Launch Campaign

Here’s what you’ll get:


We'll craft your pre-launch and post-launch content marketing strategy to attract ideal readers and sell more books in a power-packed 60-min kickoff call.  

Launch Marketing Plan ✔️ 

Website Content

Nothing drives website traffic and delivers ROI like SEO-optimized content. We'll provide you with detailed content outlines to plug in your expertise.  

More Website Traffic ✔️

Nurturing Emails 

Your email list is your most valuable asset as you drive pre-orders. We'll help you grow it and prime it to buy with weekly emails. 

Hot Email List ✔️

Engaging Social Media Content 

Social media is a powerful tool to generate awareness, and we'll help you step up your social presence with engaging social media posts.

Awareness + Engagement ✔️

Email Sales Sequence 

It's time to close out the campaign with a bang! This proven 8-email sales sequence is the perfect way to drive sales and leverage the power of your nurtured email list.

  • Email Sales Sequence To Promote Your Event, Enrollment, Sale or Promotion

Sales ✔️

Value $3,000 +

Custom Content Calendar

You'll have a simple content calendar that makes the entire process a breeze. 

Content Calendar ✔️

Marketing Scorecard

You'll know exactly what is working and what isn't with a custom marketing scorecard to track the progress of your launch. 

Marketing Scorecard ✔️

I'm Ready!

Choose Your Campaign Package

We offer standard campaign packages and custom options. 

Campaign packages starting at $5000.



CAD + Tax

The Basic 90-Day Campaign follows a bi-monthly blog posting pace, and includes: 

  • Custom Campaign Strategy
  • 6 SEO Optimized Blog Articles + On-Page SEO Recommendations - Bi-Monthly Publishing Pace
  • 12 Nurturing Emails - 1 Per Week Send Pace
  • 18 Engaging Social Media Captions - 2 Per Week Publishing Pace
  • Content Calendar & Scorecard
Start Now



CAD + Tax

Your Premium 90-Day Campaign follows a weekly blog posting pace, and includes:  

  • Custom Campaign Strategy
  • 12 SEO Optimized Blog Articles + On-Page SEO Recommendations - Weekly Publishing Pace
  • 24 Nurturing Emails - Bi-Weekly Send Pace
  • 36 Engaging Social Media Captions - 3 Per Week Publishing Pace
  • Content Calendar & Scorecard
Start Now

Get Started In 3 Easy Steps

Complete our short intake form to help us understand your goals and needs.

Hop on a kickoff call to build your campaign strategy and launch calendar.

Do a happy dance as you see those pre-orders roll in and then book sales grow.


Jon Doe

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Jane Doe

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Our Guarantee

If you aren’t satisfied with the quality of our work, we’ll continue to work with you on the project until you are. We don’t stop until you’re satisfied. But we're sure you'll be blown away.

You Might Be Wondering

Or just hope and pray that your publisher takes care of it... 

But we both know that isn't how this works. Regardless of how amazing their distribution networks are, without your advocacy and promotion...the book won't leave the shelves. 

Banana phone | Hey Mickey Anderson

Not sure if this is right for you?

We get it–it’s a big decision. Complete our intake form, and we'll get in touch to answer all of your questions–no pressure. If we’re not a good fit, we’ll do our best to recommend someone or something that meets your need.