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The Top 10 Copywriting Templates Every Business Needs

convert copywriting Jan 26, 2023
The Top 10 Copywriting Templates Every Business Needs Blog Image | Hey Mickey Anderson

Copywriting templates are the secret weapon of successful small business owners. Whether you're writing a blog post, an email or crafting captions for social media posts–copywriting templates can help you get it done faster and better! But what is copywriting? And why should every small business owner have a set of these useful tools in their marketing arsenal? In this article, we'll explore common types of copywriting templates as well as share our top 10 list so that you can hustle less and profit more with your own effective marketing templates.

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What is Copywriting?

Copywriting is the art of using words to create an emotional connection with readers and persuade them to take action. It’s a powerful tool for businesses, as it can help build the know, like and trust factor, drive sales, build lasting relationships with customers, and increase brand awareness.

At its core, copywriting is about creating content that speaks directly to your target audience in a way that resonates with them emotionally. It should be clear, concise, and engaging so that readers are compelled to act on what they have read.

Copywriters use many different techniques like storytelling, frameworks, humour, facts & figures or personal anecdotes to make their writing more compelling. They also employ persuasive language, urgency and scarcity to encourage readers to take immediate action.

In addition to creating content from scratch for websites or marketing materials, copywriters may edit existing content for clarity and accuracy. This involves ensuring that all text follows the company's style guide while making sure it still conveys the intended message effectively.

Copywriting can be the difference-maker for any business looking to reach new audiences or engage existing ones more deeply–no matter what industry you're in. It's an essential part of any business's marketing, and having the right templates can make creating copy much easier. Let's explore why using copywriting templates is so beneficial.

Why Use Copywriting Templates?

Copywriting templates are a great way for small business owners to save time and create compelling copy quickly. They provide a framework that can be used as the basis for creating your own unique content while also giving you guardrails to write effectively.

Using copywriting templates is especially helpful if you don’t have much experience writing copy or if you’re short on time (think any entrepreneur or business DIY'ing their marketing in-house. With templates, all the hard work of coming up with an idea and organizing it into something coherent has already been done for you. All that’s left is to fill in the blanks with your own words and customize it to fit your needs.

There are many different types of copywriting templates available depending on what type of content you need to create. For example, there are email marketing templates, blog post outlines, website page layouts, sales letter formats, press release drafts and more. Each template provides an outline or framework so that all you have to do is add your own details about products or services being offered and any other relevant information related to them.

Templates can also help make sure that all of your content follows a consistent style across multiple platforms, such as websites, emails and social media posts which helps build brand recognition among customers over time. This makes it easier for potential customers who may come across one piece of content from one platform but then see another piece from another later down the line; they will recognize it as belonging to the same company due to its similar style throughout each piece of content. Now let's look at the different types of templates available to get started.

Key Takeaway: Copywriting templates can save small business owners time and create effective copy quickly. They provide structure, ideas and consistency to help build brand recognition among customers. Key elements: structure, ideas, consistency.

Common Types of Templates

There are many different types of copywriting templates available, and with so many choices, it can feel overwhelming. Not all templates are created equal, and each business will need to curate a collection of templates that meets its unique marketing needs. A few commonly used types of templates include:

Landing Page Templates: Landing page templates provide a basic structure for creating compelling landing pages that will convert visitors into leads or customers. These typically include headlines, subheadlines, call-to-action buttons, image/video galleries, testimonials, and more.

Email Templates: Email templates make it easy to craft emails that look professional and get results. Common email template components include subject lines, preheader text (the preview text seen in the inbox), intro paragraphs with personalization tags (e.g., [firstname]), body copy with CTA buttons or links, footer information and more.

Social Media Caption Templates: Social media caption templates provide a framework for crafting captivating captions that will grab the attention of your followers. They typically include sections such as an attention-grabbing headline, engaging body copy, hashtags and emojis to add visual interest, and a call-to-action.

Copywriting templates are a great way to save time and ensure consistency in your marketing messages. They provide structure and guidance, allowing you to focus on the content of your message rather than its format. In the next section, we'll look at the top 10 copywriting templates business owners need for success.

Key Takeaway: Copywriting templates are an invaluable tool for small business owners to create compelling, engaging content quickly and easily. It's important for each business to curate their own unique collection of templates based on their marketing needs.

The Top 10 Copywriting Templates Business Owners Need

1. Landing Page

A landing page is the first thing a customer sees when they visit your website. It should be designed to capture their attention and encourage them to take action, such as signing up for an email list or downloading a free ebook. When creating a landing page, make sure it’s visually appealing and contains clear calls to action that are easy to understand.

2. Thank You Page

After someone takes an action on your website, you want to thank them with a thank you page. This page should include additional information about what they can expect from you in the future, such as newsletters or discounts on products and services. Make sure this page is personalized, so customers feel appreciated for taking the time to engage with your business.

3. Blog Post

Blog posts are great for engaging readers and providing valuable content related to your industry or product offerings. When writing blog posts, use language that resonates with your target audience while conveying important messages about why people should choose your business over competitors. Include images and videos if possible; these will help break up long blocks of text and keep readers engaged throughout the post.

4. Content Email

Content emails provide subscribers with helpful tips or updates related to topics they care about most—whether it’s industry news or new product launches—and give businesses an opportunity to stay top of mind with their customers without being overly promotional in nature. Content emails also include welcome emails, cold emails, newsletters, and event emails. To ensure maximum engagement, personalize each email by addressing recipients by name at the beginning of each message; also consider including relevant visuals like GIFs or infographics within emails whenever possible.

5. Video Script

Videos have become increasingly popular among marketers due to their ability to quickly convey key messages in an entertaining way that viewers can easily digest (and share.). Writing effective video scripts requires understanding how to best tell stories through visuals rather than words alone; focus on crafting compelling narratives that draw viewers into the story while still delivering key points concisely enough, so viewers don't lose interest mid-way through watching.

6. Video Sales Letter Script

If you're looking for more direct sales results from video content, consider creating video sales letters. These videos typically feature one person speaking directly into the camera, explaining why potential customers should purchase whatever product/service is being offered - often featuring testimonials from existing happy customers who've already used said product/service too.

7. Sales Email

While content emails are focused more on building relationships between brands & consumers, sales emails are all about driving conversions & generating revenue. Crafting effective sales emails requires using persuasive language & making sure offers stand out; try incorporating elements like urgency (i . e . " limited time only.") Or exclusive deals ("only available here.") Into copywriting templates wherever applicable.

9. Website Sales Page

Websites serve as digital storefronts where visitors come expecting detailed descriptions of products/services being sold alongside other important info such as pricing plans/return policies etc. Having well-written webpages outlining all necessary details not only helps increase trustworthiness but also encourages visitors towards taking desired actions ( i . e buying ) much faster than before.

Copywriting templates are an invaluable tool for business owners to create engaging and effective content quickly. By following the tips in this article, you can get the most out of these templates and start seeing results from your marketing efforts. Now let's look at how to use them.

10. Lead Magnet

Lead magnets are valuable pieces of content that businesses give in exchange for a potential customer's contact information. Lead magnets come in many different forms, including checklists, white papers, webinars, Ebooks and more. Most companies often use a specific type of lead magnet, and having a template to follow will ensure consistency and speed when creating lead magnets.

BONUS 11. Social Media Captions

Social media platforms are becoming increasingly saturated, making it difficult to stand out amongst the competition. Caption templates can help brands get noticed - whether through witty one-liners, clever puns or educational tidbits - having captions written specifically tailored towards different audiences across various platforms can go a long way in boosting visibility and ultimately increasing followership.

Key Takeaway: Copywriting templates are essential for successful marketing and should include elements such as: landing pages, thank you pages, blog posts, content emails, video scripts, sales emails, website sales pages and lead magnets.

Tips for Using Copywriting Templates

They provide you with a starting point that can be easily customized to fit your brand’s voice and style. Here are some tips for using copywriting templates:

1. Customize the Template

When using copywriting templates, it’s important to customize them so they reflect your unique brand identity. This includes adding specific words or phrases that help define who you are as a company, such as industry jargon or key values. Additionally, don’t forget to proofread before publishing any content created from a template.

2. Use Your Own Voice

It's also essential to make sure the tone of the copy is consistent with how you usually communicate with customers and prospects. Using too formal or stilted language will come across as insincere and could turn potential customers away from your business.

3. Focus on Quality Over Quantity

Don't just churn out generic content without putting thought into it; instead, focus on creating quality pieces of writing that truly engage readers and encourage them to take action (such as signing up for an email list).

4. Utilize SEO Best Practices

Make sure all of your copy follows SEO best practices by including relevant keywords throughout the text, optimizing titles/headlines, utilizing meta descriptions, etc., so search engines can properly index it online and drive more organic traffic back to your website or blog post page(s).

5. Track Performance

Finally, once you have published content created from a template, track its performance over time. Look at metrics such as click-through rates, bounce rates, conversions etc. This will help you understand what works well and what does not so that you can continue to improve upon future campaigns.

Key Takeaway: Copywriting templates can save time and energy when creating content, but it's important to customize them to reflect your brand identity, use your own voice, focus on quality over quantity, and utilize SEO best practices.

FAQs in Relation to Copywriting Templates

How do beginners practice copywriting?

Copywriting is an essential skill for any business owner looking to create effective marketing materials. Beginners can practice copywriting by reading examples of successful copy, studying the basics of persuasive writing, and creating their own drafts. To hone their skills further, beginners should also coaching and feedback from experienced professionals or peers and use online resources such as tutorials and courses to learn more about copywriting fundamentals. Online copywriting programs, including the DigitalMarketer Copywriting Certification, are a great place to master your craft. Finally, they should practice regularly in order to become more confident with their writing style and gain a better understanding of how to craft compelling messages that engage readers.

What is a copywriting format?

Copywriting is the art of crafting persuasive words and phrases to help promote a product, service or idea. It involves researching an audience’s needs and wants, understanding their language preferences, and creating compelling headlines and copy that speaks directly to them. Copywriting can be used in various formats, such as webpages, emails, blog posts, social media posts, brochures and advertisements. By using effective copywriting techniques like storytelling and appealing visuals, you can create content that will capture your target audience's attention while also delivering your message effectively.

What are the 3 common mistakes a copywriter may make?

1. Not researching the target audience: Copywriters should always research their target audience and understand their needs, wants, and motivations before crafting a message. Without this knowledge, copywriting can be ineffective or even damaging to a brand’s reputation.

2. Failing to create an emotional connection: Copywriting is about more than just facts; it's also about creating an emotional connection with readers that will make them feel something when they read your words. If you don't evoke emotion in your writing, then it won't have the desired impact on readers.

3. Overlooking SEO best practices: Search engine optimization (SEO) plays an important role in copywriting success as well; if you're not optimizing for relevant keywords and phrases, then your content may never reach its intended audience. Make sure you're familiar with SEO basics so that you can optimize each piece of content accordingly for maximum visibility online.

How do I start writing copywriting?

Copywriting is the art of crafting persuasive words to capture your audience’s attention and compel them to take action. To start writing copy, begin by understanding your target audience and their needs. Research what resonates with them and use that information to create a compelling message that speaks directly to them. Next, craft a clear call to action that encourages readers to act on your offer. Finally, review your copy for accuracy and clarity before publishing it. With these steps in mind, you can confidently write effective copy that will help you reach more customers and grow your business.


Copywriting templates provide an easy starting point that can be customized with your own unique voice, making them a valuable asset in any marketing strategy. With the right copywriting templates, you'll have everything you need to quickly create compelling blog posts, emails and social media captions to help your business stand out from the crowd. So don't wait - start building up your arsenal of copywriting templates today!

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