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Content Marketing 101: A Crash Course for Newbies

content convert marketing Nov 27, 2022
Content Marketing 101. Hey Mickey Anderson

Content Marketing 101: A Crash Course for Newbies

Content marketing can seem like a buzzword-laden mystery to those who don't know what it is, but it doesn't have to be intimidating. In this blog, I'm going to break down the basics of content marketing so that you can understand why it should be an important part of your digital strategy, even as a small business. You can use this framework as a content marketing strategy template for your business and create content with ease. Let's get started.

What Is Content Marketing?

Content marketing is a form of digital marketing that focuses on creating and distributing valuable and relevant content with the goal of driving customer engagement and purchase decisions. Content can include articles, videos, infographics, podcasts, and more. It can also include written content such as blog posts and emails. The purpose of content marketing is to provide useful information that will help your target audience make informed decisions about your product or service. Content marketing is a type of inbound marketing, which means that instead of pushing out messages to customers, you’re creating content that potential customers will find organically. Content marketing also has the benefit of being more cost-effective than traditional outbound marketing methods.

Cell phone open to Facebook on a coffee table.

Content Marketing Examples

Some common examples of content marketing in the wild are:

• Articles that provide helpful tips or advice

Blog posts that overcome frequently asked questions

• Videos or blog posts that showcase products or services

• Infographics that explain complex topics in an easy-to-understand way

• Podcasts that provide valuable insights into various industries

• eBooks and whitepapers that offer comprehensive information on a specific topic

• Social media posts that engage with followers and encourage conversation

• Interviews with experts or influencers in a specific field

The Benefits Of Content Marketing

Content marketing offers numerous benefits for small businesses. First, it is an effective way to drive traffic to your website and increase brand awareness. By providing valuable content that provides solutions to common problems or answers questions people have about your industry, you can build trust with potential customers. Additionally, content marketing gives you an opportunity to show off your expertise in a particular field while positioning yourself as an authority in the eyes of consumers. Finally, content marketing helps build relationships with customers by giving them something valuable they can use or learn from - which ultimately leads to higher conversions and sales!

Content Marketing For Small Businesses

Content marketing is vital for small businesses in particular because it allows them to reach their target audience on a larger scale without investing large amounts of money. Content marketing can also be used as a way to differentiate small businesses from their competitors and stand out in the online marketplace. Additionally, content marketing is an effective way for small businesses to build relationships with customers and prospects, increase brand awareness, drive traffic to their websites, and create long-term loyalty. Finally, content marketing can help small businesses stay on top of industry trends and engage with their audiences on an ongoing basis. All of these benefits make content marketing essential for small businesses looking to build a successful digital presence.

Business man on his phone walking outdoors.

Not convinced? Here are a few more reasons why you should invest in content marketing.

1. You'll get more leads and customers from your website, which is especially important for small businesses that don't get much traffic.

2. Content marketing is one of the most effective ways to build a relationship with your audience, which is vital for small business success.

3. Content marketing helps small businesses stand out from the competition, especially with so much competition from large and medium enterprises.

4. Providing content that is engaging, interesting, and useful to your audience will position you as an authority in your industry.

5. Content marketing can help you rank higher with search engines and attract leads.

A laptop computer with sales happening online.

Content Marketing vs Social Media

Small business owners often mistake social media marketing for content marketing because the two have some overlapping features. While both involve creating and distributing valuable information, content marketing is focused on creating comprehensive pieces of content such as blog posts, ebooks, whitepapers, podcasts or videos that offer customers useful information and solves problems. On the other hand, social media marketing focuses more on distributing, promoting and sharing content to engage with customers, build relationships, and increase visibility. Therefore, it is important for small business owners to understand the differences between these two strategies in order to maximize their marketing efforts and achieve their desired results.

Social Media Strategy

Social media platforms are used to distribute your content marketing to your ideal audience members, so choose social media accounts where your ideal customers are more likely to see your valuable content. Social media marketing is primarily focused on increasing brand awareness, driving traffic to your website, and increasing conversions, whereas content marketing focuses on creating a long-term relationship between the brand and its customers through valuable information.

Content Creation

Content marketing is not just about writing articles; it also involves creating videos, podcasts, infographics, whitepapers, and more that provide helpful information. Content marketing helps to establish trust and credibility with your target audience, build relationships with customers, and ultimately drive more leads and sales. Content marketing is an integral part of any successful digital marketing campaign, so it’s important to make sure you’re utilizing it to its fullest potential. With the right strategy in place, content can be a powerful tool in helping you reach your marketing goals.

How To Get Started With Content Marketing

Getting started with content marketing doesn't have to be a daunting task - in fact, it's relatively easy!

1. Define Your Target Audience

The first step in creating a content marketing strategy is to define your target audience. Who are you trying to reach with your content? What are their needs and wants? What is the buyer's journey? Once you have a good understanding of your target audience, you can start creating content that appeals to them.

2. Identify Your Goals

Once you have an understanding of your target audience, it's time to set some goals for your content marketing efforts. Decide what kind of impact you want to make with your content - do you want to drive more website visits? Increase conversions? Generate leads? Figure out what metrics you need to measure success and then create compelling content that will help you reach your goals (aka drive profitable customer action).

A group of office workers in a small business creating a marketing plan.

3. Develop A Content Strategy

Once you have a clearly defined audience and business objectives, the next step is to develop a content strategy that outlines how you're going to use content to meet your goals. Take a strategic marketing approach by determining what information your ideal buyer needs to trust you and buy from you. Your content efforts should be tied directly to your business offers and consider the awareness stage of your audience. Then identify the type of content that is best suited for your audience and which platforms you'll use to distribute it. You should also consider how often you will be creating content and who will be responsible for creating it.

4. Create Engaging Content

Once you know who you're trying to reach, and what your goals are, you need to create content that is compelling and interesting enough to get their attention. This means creating content that is informative, entertaining, and useful. If you can do all three of those things, you're on your way to creating successful content marketing.

5. Promote Your Content

The next step is to promote your content so that it reaches your target audience. There are a number of ways to do this, including social media, email marketing, and paid advertising. Will you use paid ads, landing pages, audio content, video content marketing, and social media channels to reach key business? The key is to find the right mix of promotion methods that work for your business and your budget.

6. Monitor Progress

Finally, don't forget to track your progress and adjust your strategy as needed. It's important to measure the effectiveness of your content marketing efforts so that you can make improvements if necessary. By monitoring your progress, you'll be able to determine whether or not your content is having the desired effect.

Consistent Content

Consistency is key when it comes to content marketing. If your content isn't consistent, customers won’t know what to expect and may become frustrated or confused. By consistently providing relevant, useful, and interesting content, you will be able to keep your readers engaged and coming back for more.

Additionally, having a consistent schedule of content will make it easier for customers to find what they’re looking for and help you track performance. Consistent content also helps build trust with your audience, which can lead to higher conversions and sales. Ultimately, consistent content is essential for creating an effective content marketing strategy.

Content Calendar

Having a content calendar is an essential part of any successful content marketing strategy. A content calendar helps you plan and track your content, so that it’s organized, timely, and effective. It also allows you to plan ahead for upcoming promotions or events, giving your audience plenty of time to prepare. Using a content calendar helps keep your content consistent and ensures that everyone knows when new content is going to be published. Additionally, a content calendar makes it much easier to track and measure the success of your content marketing efforts. All in all, a content calendar is an invaluable tool for any successful content marketing strategy

A daily planner

Remember: Content marketing is an ongoing effort, so it's important to keep creating and promoting content regularly. The more you can do this, the better your chances of achieving success with content marketing. Don't be afraid to experiment and find out what works best for your business - that way, you'll be able to craft a successful content marketing plan.

High-Quality Content

Producing high-quality content is essential in any successful content marketing strategy. High-quality content gives your audience valuable information and establishes you as an authority in your industry, helping to build trust with customers. It also helps ensure that your content stands out from the competition and encourages people to take action or purchase products and services. Ultimately, producing high-quality content is the key to creating a successful content marketing plan. It takes time and effort, but it will pay off in the long run. By consistently producing engaging and informative content, you can build a loyal customer base that will help your business grow.

Creating poor-quality content can have a serious negative impact on a business. Customers may become frustrated and lose trust in the company, which can lead to fewer sales and lost customers. Poorly written content may also contain factual errors or inaccuracies, which could damage the reputation of a business. Additionally, creating low-quality content may make it more difficult for customers to find the information they need, which could lead to a lower search engine ranking and less website traffic. Ultimately, creating poor-quality content can have a detrimental effect on any business, so it's important to produce content that is engaging, accurate, and useful.

What do I do if my content isn't increasing revenue?

If your content isn't driving revenue, don't panic - it's possible that you're not targeting the right audience or you're not creating content that resonates with them. Try experimenting with different types of content, such as blog posts, videos, and infographics. You may also want to consider changing up your promotion strategy to reach a wider audience. Ultimately, it's important to test different strategies and measure the results so that you can find out what works best for your business.

Content marketing can be an effective way to reach your target audience and drive more sales for your business. But remember, success won't happen overnight - it takes time, effort, and dedication to create content that resonates and drives results. By following the steps outlined above, you should be able to create a successful content marketing strategy that helps your business stand out from the competition.

Content Marketing Success

Content marketing isn’t just another buzzword; it’s an essential component of any successful digital strategy - especially if you're a small business owner looking for ways to increase brand awareness and generate leads. By understanding the basics behind how content marketing works, creating your own content marketing strategy, creating consistent content, and getting creative with how you promote your own unique pieces of content, you'll be well on your way toward driving more traffic (and more sales!) for your business! So let’s get out there and start creating some awesome content!

- Hey Mickey Anderson 

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