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A simple way to write and schedule weekly blog posts like a pro

copywriting resources Jan 25, 2022
A simple way to write and schedule weekly blog posts like a pro | Hey Mickey Anderson

Write more blog posts in less time with this simple process. 

Business owners are busy, and blog posts can feel like a time-sucking task that doesn’t deliver enough return to sacrifice your precious time. When I surveyed over 55 business owners and asked them what their least favourite copywriting task (a copywriting task that you dislike, procrastinate, or avoid regularly doing) was, a whopping 72% chose blog writing. Maybe it was all those tedious essays we had to write in school? 

Blog writing doesn’t have to be complicated, tedious, or unpleasant. The benefits to publishing blog posts regularly are tremendous, including better SEO, content monetization, establishing your authority as a subject matter expert, and my personal favourite, content repurposing. 

The key to transforming blog writing into a simple, quick and fun (or at least less unpleasant) task is a simple process with plug-and-play templates. 

Here’s how the pros do it: 

  1. Write out a list of 3-5 topics you want to write about in your blog. These are your blog categories, also called content pillars. 
  2. Create a bank of ideas for each category. An easy way to story mine is to sit down once a month and read blogs, magazines, and articles related to those categories and write down as many ideas as you can think of without copying. Aim to write 100 ideas. By doing this, you’ll expose yourself to the hot topics and relevant stories that are on the minds of your readers.
  3. Create a list of the 5-10 blog types you most enjoy writing. These can be checklists, Q&As, or a simple problem and solution format. Click here to view my ultimate list of blog types. 
  4. Create plug-and-play templates for each of your chosen blog types so that you can create blog posts quickly and effortlessly by adding your categories and ideas and following the template. Click here to view my top 3 blog templates.
  5. Create a checklist or Standard Operating Procedure (SOP) for blog post writing. This simple checklist will help you create your blog post from start to finish in less time without forgetting any necessary steps. 
  6. Once a month, block out an hour to write the outline of 4-5 blog posts. Don’t waste time trying to write an entire post. Instead, get the general ideas onto paper for a few posts.
  7. The next day, block out 2-hours to write the blog posts using your templates.
  8. The next day, block out 1-hour to revise, edit or rewrite your blog posts with fresh eyes.
  9. Then, source or create any images required for your blog post. I use Canva to make all of my blog images and use the same template every time for speed and efficiency.
  10. Next, get those blogs into your website and publish or schedule them on your blog. You can schedule them to publish once a week or at whatever interval makes the most sense for you.
  11. Finally, the next day (or a few days later), follow my process for splintering your blog posts into 2-3 weeks of social media content. Click here to view my process. 

 

This simple process will help you streamline your blog writing process, create your crucial blog templates, organize your resources, taking the confusion and time-wasting out of your writing. 

 - Hey Mickey Anderson

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